Frequently Asked Questions

Why should you get an Attibassi Coffee Concept?

Entrepreneur Advantages: Ready to use coffee bar solution, exclusive luxury brand est 1918, partnership with an established 50+ year old coffee company.

Consumer Advantages: Chance to taste and regularly enjoy high quality coffee range, foods, desserts, etc. served from skillful staffs, in a luxurious artisanal Italian setting.

Profitability Advantages: Highly reliable business format with high profitability and great cash flow in a high growth segment. Can return 100% of total investment within the first year of operation.

http://dailycoffeenews.com/2014/05/09/2014-coffee-consumer-trends-report-more-gourmet-single-cups/

Starting to appreciate more and more, and demand better quality and refinements available from a company like Attibassi.

Applying

How long does the franchisee approval process take?

The entire process from initial contact to signing an agreement it is usually between 30-60 days, but it very much depends on how quickly the applicant gets us information.

We provide all of the applications so that they can be completed and submitted with us, including signing disclosures and providing the FDD.

It is important to note that we cannot sign an agreement for a franchise until at least 16 days has passed from the signing of the disclosures that state an applicant has received the FDD.

What is the availability of opportunities in my state and/or region?

Each state has its own Franchising Laws, and we work hard to make sure all of filings are up to date in order to streamline the placement of stores throughout the US.

What is the minimum net worth and amount of cash/liquid assets required to open a franchise?

Our guidelines are that the potential owner(s) have a combined liquidity of $400,000 USD and $1,000,000 net worth.

Does AttiBassi offer financing as part of the franchising process? Can I get some coffee samples sent to me?

We do not offer direct financing. You will need to pursue financing options through third parties.
We do have preferred lenders that are very familiar with CRCC that we can put someone in touch with.

Costs and Fees

What is your franchise fee Coffee Shop?

$80,000 for a single location. We also offer additional territories for a discounted rate of $70,000 on a second location and $60,000 on a third location and any thereafter.

What is your franchise fee Kiosk?

$40,000 for a single location. We also offer additional territories for a discounted rate of $35,000 on a second location and $30,000 on a third location and any thereafter.

Is it possible to negotiate the franchise fee and royalties?

We do not negotiate our fees. While we understand that everyone is looking for a “break”, we believe that our investment in setting up a successful brand, initial and ongoing training, and deeply discounted products to our franchisees in order for them to have high profits is a very strong value for the fees.

What About Multiple Territories?

The reasons people would want multiple territories include:

Increasing the potential for long term profits

We offer discounts on multiple territories but do require that at least two new stores are opened each 12 month cycle. Our franchise fees are $80,000 USD for the first store, $70,000 USD for the second and $60,000 USD for the third and additional stores. When multiple territories are purchased, we only request that a 50% deposit be placed on each additional territory until it is under development.

As each new store came under development, the remaining balance on that franchise fee would be paid.

What if someone wants to buy a territory that I own? In that case, you could either opt to keep it and queue it as “next in line” for development, or you could opt to sell the territory. If you opt to sell, then the territory would be sold at $80,000 (coffeeShop) and the revenue would be split 50/50 between you and AttiBassi.

What is the franchising royalty fee?

The royalty is set at 6% of gross revenues and is collected on a weekly basis. While all franchises have royalties, very few also control the distribution of the product. AttiBassi owns the company that provides the coffee and protein that are the core of the AttiBassi business. The benefit that this has to the franchisee is that we can, as a result, reduce the fees of the product itself in order to offset the royalties that will be paid.

International

Do you have any opportunities for International AttiBassi franchisees?

Yes, our current development includes International Franchising. If you are interested in becoming an International Master Franchising Partner  please request the application form and put what country you are interested in. The fees for an International Master Franchise Partner are not disclosed in this website and will be addressed based on the country of interest.

When we work outside of the US, we first must establish a Master Franchisor who not only commits to opening stores, but also will be responsible to operate the distribution center and roasting center. Without a Master Franchisor in place, its not financially reasonable to place a single store in a location.

We are actively looking for Master Franchisors all over the world, and provide steep incentives to help them get started.

Setup

How will I know what is needed in the store?

When a franchise agreement is in place, we will provide a full itemized list of the following:

  • Equipment — make, model, retail cost and our cost for franchisees.
  • Pro Shop Items — vendor list, franchisee costs and required inventory
  • Initial Product — Roasted coffees, protein, cups, lids, straws, etc.

While we have worked to secure what we believe are the best costs on all equipment, we do allow franchisees to source the same equipment if they prefer to. The only restriction is that it must be the same exact item that is on our required equipment list.

Site selection support?

wpQVWzjO (1)AttiBassi works exclusively with one broker for our target market selection in each territory. We have a very specific customer profile that we are able to use with each territory, and it enables us to find the exact prime locations in which to look for real estate that meets our customer model … thus taking the guesswork out of finding a good location.

Once the target markets are identified, we review the preferences with our broker and then get the full inventory of what is available that meets our criteria. All of this information passed on to the franchisee to work through together and make sound decisions. When a reasonable list is identified, AttiBassi presents each option to the franchisee. The final decision as to what location within the target market is left to the franchisee and is approved by AttiBassi.

We do not pick out locations for our franchisees. Franchisees are the owners of their own business and must make the final decision on their location.

There is an additional fee for this service, but the total fee is generally recovered in full by the real estate commission paid by the landlord to the agency, leaving little to no out of pocket expense to our franchisees.

Do I have to have a kitchen?

No, we do not require to have a kitchen. It is important to us that we are known and portrayed as a high end coffee house. We are intent on being a high end coffee house that serves excellent food … not a restaurant that has coffee.

We deliver daily from our central kitchen a variety of fresh food. (See page 9 about the food)

What do I get for the franchise fee?

AttiBassi’s franchise fee is the most inclusive in the specialty coffee industry. Our franchise fee includes:

  • Business Model : Two business model available (coffee shop or Kiosk).
  • Training: 2 weeks  Classroom Hands – On Training for the Owner, Store Manager, Supervisor. Training for 2 Barista with certifcation from Bologna.
  • Pre-Opening Support: Launch Support e.g.,  Supply logistics, Site Selection,  Product Sourcing & Equipment Specification provided by AttiBassi Project team.
  • Corporate Identity & Manuals: Customization of Corporate Identity Elements – Decor Packages & Coffee Bar / Restaurant Design : Architectural Design/Plans – Outlet Layout & Contracting Guidelines.
  • Site selection support: We do pick locations for our franchisees.
  • Site Evaluation, Plans and Development Monitoring  – Digital Photography – Printed Literature and Promotional Material.
  • Operating Manuals : Transfer of Know-how for Operating AttiBassi Café.
  • Machine: The first set of AttiBassi Coffee machine- (1 Nos).
  • License Fee: for Operating AttiBassi Trade Marks & Brand Name.
  • Store Opening Fee: Store opening fee for each Outlet.

How long does the development process take?

Depending on a number of variables, including site availability, the process of opening a coffee house takes approximately 120-150 days from initial contact to store opening.

How do I know which development areas are available and where the sites are within those markets?

While we are keen on building a very cool interactive map to show the available territories, we haven’t gotten that far yet. At this point, just ask us. We’ll work through the territories with you, see what is of interest to you, and if its not available we will let you know asap.

Once you select a territory that you’d like to put a store in, we will work together to define what that territory is. A couple of things about this selection:

We don’t choose the final store site for franchisees. We provide target market selection in your territory that fits our exact customer model, so that franchisees do not have to “guess” as to where the best spots are for a AttiBassi Coffee Shop. They are mapped out for you based on statistical data for your exact territory. Once those markets are identified, the building options are made available for the franchisee to finalize their decision. All locations are approved by AttiBassi.

We define territories in several ways. Sometimes it is zip codes, sometimes road boundaries. It’s not scientific as much as it is an effort on our part to make sure you have enough of a customer base to be successful. We want you to have at least 50k people available and probably up to 100k. Our method is “best effort” to give you what we believe the territory is, see if you are happy with it, and if you want a change, just let us know.

What is the average size of an AttiBassi location?

We have two versions of our store that is available:

  • 550 sq feet — this  smaller profile store (Kiosk). Typically, in this size store, there is no availability for a fuller food menu. Food options would be limited to a couple of sandwiches, bakeries and  pastries.
  • 1000-2000 sq feet — the larger version of our store (Coffee Shop). This type of store could accommodate a larger food menu. Salads, sandwiches, bakeries, pastries, luxury artisan chocolates, Macarons, ice-cream…

You can get more detailed information on the types of store layouts that we use by visiting: http://www.attibassicoffeecompany.com

What are the restrictions for interior décor?

AttiBassi company’s are decorated to defined system-wide specifications and must meet trade dress and signage requirements.

Here are some non-negotiables of the store look and feel:

Color palettes
Trussing
Lighting
Counter Tops
Furniture Styles
Outdoor and Indoor Signage
Menu Boards
Music Selection
Roadie Cases

Here are some items that we’d like your store to have some flexibility in:

Album cover selections for artwork
Music memorabilia
Instruments

Some items on the food menu that may be helpful based on the region of the world you live in.

The Agreement

Do I need to have a building before getting a territory?

No. Before agreeing to a building we have to first map out our proprietary customer profile on your desired territory to determine where the very best target markets are. Once those are determined (it takes a couple of days), our real estate agency will work with the franchisee to determine the markets they like best, and then proceed to get the inventory of available buildings in those markets.

The agreement with AttiBassi must be in place before starting the process of determining the target market and location. Once that is finalized, we provide an addendum to the agreement identifying the territory by specific geographic parameters.

As an example, a franchisee may wish to put a store in the north part City ABC. The franchise agreement is signed with AttiBassi for that area with the territory defined as, “A single location within City ABC to include 50,000 people but not to exceed 100,000 people. The territory will later be defined specific geographic parameters once the Franchisee has chosen a building location.”

What is the length of the franchise agreement?

The initial term of your AttiBassi franchise agreement is five years with an additional five-year renewal option.

Where can I find information on the franchisor’s financial statements?

The details are all included in the Franchise Disclosure Document (FDD). We provide a full audit of AttiBassi from our CPA for your review. Please note that the FDD does not include P&L information on the stores (we’ve addressed this in a previous FAQ).

The FDD is provided upon receipt of an approved “Pre-Qualification Application” which you can request at any time.

What is the Menu?

Here is a link to our current beverage menu: http://www.attibassicoffeecompany.com.

Coffee — We offer a “Traditional Coffee” menu, as well as a “Brewed Coffee” menu and “Speciality Drinks“. Typically customers that come in for the first time are drawn specifically to the flavored coffees (primarily, because that is the desire the market has created).  Our baristas and staff are well versed in educating our customers in traditional coffees as well, include espresso, cortados, macchiatos, and cappuccinos. Over 50% of our revenue comes from our coffee bar sales, which is important because we always want to be perceived as a high end coffee house.

Fresh juice and smoothies Our Fresh juices and smoothies are all fresh fruit smoothies and attract a strong customer base who may or may not be interested in coffee.

Food — Our fresh food is delivered daily from our French central kitchen:

All of Our Products are Made with Fresh and Natural Ingredients, Locally Crafted and Exquisitely Balanced so You Enjoy the Full Experience from the First Bite.

We offer freshly made pastries, sandwiches, salads, lunch specials, macarons, cakes, tarts,  ice cream, sorbets, chocolates.

The flavors of AttiBassi kitchen embody the delicate balance between artisanal tradition and the pursuit of perfection. Our desire to produce the very best is the result of a team that not only has the skills, but also the love and passion for the art of food.

Is any of the menu adjustable?

Yes, it is possible to make some changes to the menu. But we only allow that on the food menu, and those changes must be approved. We understand that some regions of the country or world have specific menu items that make sense in that market. If you have something like this, just let us know and we will evaluate that with you.

How much profit can I expect to make?

Your particular success will be based on a number of variables including location, operating expenses, retail sales mix, sales margins, occupancy costs, financing costs, and other factors.

It is not legal for AttiBassi to disclosure P&L to franchisees. What we can do is give ‘guidelines’ that will help a potential owner come to their own conclusions. Here are some helpful items to assist with this:

We have provided a hypothetical profit and loss calculator. This includes real and reasonable expenses that AttiBassi would have. The calculator is intended for a prospective owner to download and adjust the calculations based on their own findings. We would recommend adjusting items such as expected revenues, payroll, debt service, lease costs, etc.

Look at other coffee brands numbers. Here is a 2011 published article from QSR magazine that shows average monthly store revenue from Starbucks as $88,333 and Tim Hortons as $81,500.

Spend a couple of hours counting cars / people going into a coffee house in your community. Multiply that number of people by what you believe the average ticket price would be (you can google “average coffee house ticket” to get a good estimate).

Ask yourself these three questions: 1) Is AttiBassi coffee better than other coffee houses? (you won’t know this yet, but when you try it you’ll have your answer), 2) Is the AttiBassi concept more appealing than other coffee houses?, 3) Are other coffee houses doing well? If you can answer yes to these questions AND you believe you have enough of an entrepreneurial spirit to run your own business, then you should be able to reasonably determine your success.

Food and Beverage locations follow a simple rule. Keep your cost of goods below 35%. We do and we will make sure you do as well. Which means you have the best chance for profit.

Full Disclosure: Though its not necessary public knowledge, there is an understanding in the franchise world that ‘no one gets rich off of one location.” While it can happen, its not something you should have in your belief system.  A good store should provide a reasonable living. But business is about multiples, and those who are able to open up multiple locations find revenues exponentially increased as a rule.

Do I need to work in my stores on a daily basis?

No. However, each coffee house must have a full-time operating partner or manager that has been completed at least one week of training at our headquarters. In addition, you must have a head Barista that will work directly with our HQ Head Barista as needed.

That being said, it is very, very difficult to keep the pulse of the business if you are not there everyday in some capacity. As a franchise owner, you are investing a lot of money into the operation and you certainly don’t want to pass on blind trust “in the hopes that it will work”. Our recommendation is always that you have invested time in the store.

There are exceptions to this, such as:

You have a spouse who will be managing the store for you

You have a trusted partner who understand food and beverage, has run stores before, and can be fully trusted with the operation

You have operated F&B franchises before and have the proper staff in place to manage the store

How many employees does it take to operate an AttiBassi Coffee Shop?

Our stores average 3.45 staff (sometimes shifts are three, sometimes four) and are scheduled on average for 119 hours per week.

We provide a spreadsheet that you can adjust for your particular needs that includes this expense. You can find it here.

Need Financing?

The Business Finance Store will give you the help you need to accelerate your growth, solidify your revenues, and handle a broad range of issues small business face on a regular basis. If your credit qualifies they’ll acquire funds ranging from $20,000 to $250,000+. This funding includes Unsecured Business Credit Lines, Personal Credit Lines, Vendor Accounts, Equipment Financing, and Mini-SBA loans.

Operations, Training and Franchise Relations

At AttiBassi we have a single focus in purpose: to assist our franchise locations in becoming the strongest and most profitable that they can become. We have developed tested processes and metrics that give the best chance for our stores to succeed.. We are able to do that because we know through experience what works and what doesn’t. We’ve made the mistakes, corrected them, tested the theories and put into practice what we preach every day in our own stores and throughout the system.

The training team provides the hands-on experience that helps franchisees understand how to implement a cost-effective program in their stores by monitoring cost of goods, labor costs, equipment maintenance and hiring solid managers and personable barista team members.

Every franchisee can send their manager and two other staff members to spend one week at our corporate headquarters going through a structured training course that includes product preparation, personnel development and store operations. In addition, our training team spends the opening week in the stores with the manager and barista team. The goal is to ensure drinks are made to our standards and that the people who prepare those drinks provide the amazing experience customers will share with others.

Marketing

Long before a new location opens, the marketing team is creating awareness about the store with banners, social media and concentrated publicity. Once it’s open, strategic and focused grand opening campaigns are implemented and are designed to create an instant customer base in the surrounding area.

The whole focus of marketing is to drive traffic to the stores. This is accomplished through on-site marketing, targeted direct mail programs and campaigns that are designed to bring in customers and keep them coming back. Campaigns are carefully tied together so that, regardless of where a customer learns of AttiBassi.

Products and Distribution

Early on in the franchising process, it became apparent that controlling products and distribution would be integral to the success of the entire AttiBassi franchise. With that in mind, AttiBassi determined to become experts in coffee selection and roasting, even down to selecting the specific farms around the world that we purchase from. This created control over product quality, pricing and timely/consistent delivery to the stores. AttiBassi has developed a reputation for its superior bean quality and roasting methods.

AttiBassi is one of the largest coffee roasters in Italy and the undisputed leader in private labeling, supplying the roasted coffee to some of the most well known coffee companies in the world, including, Nestle (Nespresso), Doreca, Dunkin Donuts, Caffé Nero, Café Strada and Armani, just to name a few…

Support Continues Beyond Opening Week

Franchisees always have access to the Franchise Director’s office for ongoing training, questions and advice. Annual and quarterly franchise meetings give franchisees and their management teams the opportunity to learn about new programs, sample products, receive training and share information.

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